Enrich Google Maps leads in Clay Capture free, export, then layer on data

Clay does not scrape Google Maps for you. Here is the clean way to feed it: capture businesses with the free Vonsel extension, export a file, and enrich each row.

Integrations · Jul 2026 · 7 min read

Key takeaways

Clay is an enrichment engine, not a Google Maps scraper. It needs a starting list of businesses before it can add anything.
Capture that list with the free Vonsel Chrome extension, export it as CSV or JSON, then upload the file to a Clay table.
No Places API, no code. The extension is the means, and a mapped CRM that already enriches is the native shortcut if you would rather skip the round trip.

The missing first step

Clay enriches, it does not scrape the map

Clay is excellent at taking a row you already have and stacking dozens of data providers on top of it: firmographics, email finders, waterfall enrichment, and AI research columns. What it does not do is walk a Google Maps search result and pull out every dentist, plumber, or restaurant in a city. Something has to build that first list, and that something is a scraper.

The usual routes are painful. The Google Places API means keys, billing, and code. Paid scraping APIs mean per-result costs. Both are overkill when all you want is a clean list of local businesses to drop into Clay.

The Vonsel Chrome extension fills that gap. You open Google Maps, run a normal search, and the extension captures the businesses on screen with names, addresses, phone numbers, websites, and ratings. The capture is the means. Clay is where you add the value on top.

Build the list Clay is waiting for

Capture any Google Maps search into a clean file, ready to enrich. Free download. No trial, no credit card.

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lines of code or API keys to build the source list

CSV

or JSON export, both accepted by a Clay table import

stages: capture in the browser, export, enrich in Clay

Step by step

From Google Maps to a Clay table

1. Capture the businesses. Search Google Maps the way you always would, for example "roofers in Austin" or "med spas in Miami". Open the Vonsel pop-up and let it capture the results. You can keep scrolling and capturing until you have the coverage you need. For the mechanics of a single run, our guide on how to scrape Google Maps walks through it.

2. Export the file. Choose CSV for a spreadsheet-friendly grid or JSON if you prefer structured records. Both formats carry the same fields. If you want to trim the list first, the extension lets you filter leads before export so you only send Clay the rows worth paying to enrich. More on the trade-offs in export format options.

3. Create a Clay table and import. In Clay, start a new table and choose the option to import from a file. Upload your CSV or JSON. Clay maps each column, and every business becomes a record. From here you are in Clay's world.

4. Add enrichment columns. This is where Clay shines. Point its email finders at each website domain, run firmographic lookups, add a "does this business have a working website" check, or write an AI column that summarizes what the company does. Clay's integrations catalog lists the providers you can chain in a waterfall.

5. Push to your stack. Once enriched, Clay can send rows to your CRM, a sequencer, or a Google Sheet. If you would rather keep everything in one no-code lane, see how to export Google Maps leads to any CRM without an API.

The single point people miss: Clay charges credits per enrichment. Every junk row you import burns budget. Capturing a targeted search and filtering before export is not a nicety, it is how you keep the enrichment bill sane.

What each side owns

Who does what in this workflow

Job	Vonsel extension	Clay
Capture businesses from Google Maps	Yes	No
Names, addresses, phones, websites, ratings	Yes	Via import
Export CSV / JSON	Yes	Yes
Waterfall email and firmographic enrichment	Website enrichment	Yes
AI research columns	No	Yes
Cost to build the source list	Free, no card	Not its job

Read the two columns and the division is obvious. The extension owns the capture, the part that is otherwise a coding chore. Clay owns the enrichment stack. The bridge between them is a plain file, which is exactly why this works without any API glue.

Get the capture side handled first

Turn any local search into an enrichment-ready list in minutes. Free download. No trial, no credit card.

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The native shortcut

When you do not need Clay at all

Clay is worth it when you want a deep, custom enrichment waterfall across many providers. But a lot of local-business outreach does not need that. It needs a working email, a sense of the business from its reviews, and a first message that does not sound like a template. That is what the Vonsel dashboard does natively, with no export and no second subscription.

When you capture into Vonsel instead of just dumping a file, the businesses land in a mapped CRM. Website enrichment pulls emails, phones, and social profiles from each site. Reviews Intelligence reads the reviews and surfaces the pain points a business is complaining about. Email Intelligence then drafts an AI email per business built around that context. The value that Clay assembles from many columns is already contextualized here.

You can also reopen a previous capture and add more businesses, or attach fresh reviews to companies you saved last week. That is the difference between a static CSV and a value-added database that keeps growing. If enrichment is the whole reason you were reaching for Clay, it may already be done for you.

Clay adds columns to a list. Vonsel captures the list and enriches it in one place

A quick decision

Clay round trip or native enrichment?

Use the Clay round trip when

You want a bespoke enrichment waterfall across many paid providers, custom AI research per row, and you already run Clay for the rest of your pipeline.

Use native Vonsel enrichment when

You want emails, review pain points, and an AI first email per local business without exporting, importing, or paying for a second tool.

Either way, capture the same way

Both paths start with the free extension capturing Google Maps. The only choice is whether you export to Clay or let the dashboard enrich for you.

Keep enrichment costs down

Filter before export so Clay only spends credits on rows that fit your ideal customer profile.

Start with the list, wherever it goes next

Capture Google Maps free, then enrich in Clay or right inside the Vonsel dashboard. Free download. No trial, no credit card. Explore features or see plans.

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Frequently asked questions

How do I import Google Maps leads into Clay?

Capture the businesses on Google Maps with the free Vonsel Chrome extension, export them as CSV or JSON, then create a new table in Clay and upload the file. Each row becomes a Clay record you can enrich with the columns Clay offers.

Do I need the Google Places API to enrich Google Maps leads in Clay?

No. The Vonsel extension captures the businesses directly from the map in your browser, so you never touch the Places API or write code. You export a file and hand it to Clay for enrichment.

Is there a way to enrich Google Maps leads without Clay?

Yes. The Vonsel dashboard already enriches captured businesses inside a mapped CRM: it pulls emails and social profiles from each website, analyzes reviews, and drafts an AI email per business, so you skip the export and import step entirely.