Export Google Maps leads to any CRM no API, no developer, no paid connector

You do not need an API to move leads

The phrase "connect Google Maps to your CRM" makes it sound like a job for a developer. It is not. Google itself gates programmatic access behind the paid Places API, which is metered, quota-limited, and not designed for building sales lists. Most people who want maps leads in their CRM are not trying to write code at all.

There is a much simpler path that works with any CRM on the market. You capture the businesses in the browser, save them as a file, and hand that file to the import feature your CRM already ships with. A CSV is the universal adapter between a scrape and a pipeline. No keys, no OAuth screens, no monthly connector fee.

The tool that captures the data is the Vonsel Chrome extension. It reads the businesses you see on Google Maps and lets you export them in the format your CRM wants. The extension is the means. Where you point the file is up to you.

Capture, export, import

1. Capture. Open Google Maps and run your search, for example "dentists in Austin" or "law firms near Manchester". With the extension active, the businesses on screen are collected as you scroll: name, address, phone, website, rating, review count, and category. You can filter and review the list before you save anything. For a deeper look at the capture options, see exporting Google Maps data to CSV.

2. Export. Choose your format. Pick CSV for a direct CRM import, XLSX if you want to clean the list in a spreadsheet first, or JSON if you plan to feed it into a script or an AI tool. The file downloads to your machine. Nothing is locked behind a paywall.

3. Import. Open your CRM's import tool, upload the file, and map the columns to your CRM fields. Every platform calls this something slightly different (an import wizard, a data importer, a spreadsheet upload) but the mechanics are identical. You match "Business name" to the company field, "Phone" to the phone field, and so on. For the cleanup part before you import, our guide on importing scraped leads into your CRM walks through deduping and formatting.

How Google Maps columns map to CRM fields

The column names in your export are self-explanatory, and the import wizard lets you point each one at the right destination. Here is a typical mapping that works across the major platforms.

Two tips make the import cleaner. Keep phone numbers as text so leading zeros survive, and set the CSV encoding to UTF-8 so accents in business names do not break. Both are standard options in the export dialog.

The same file, every CRM

HubSpot. Use the built-in importer to create or update companies and contacts from a spreadsheet. HubSpot's import documentation covers column matching and duplicate handling. For the full walkthrough see Google Maps leads to HubSpot.

Salesforce. The Data Import Wizard handles accounts and leads from a CSV without touching the API. Our Google Maps leads to Salesforce guide shows the field mapping in detail.

Pipedrive, Zoho, Notion, Airtable, Google Sheets. All of them accept a CSV upload from the interface. Sheets and Airtable are especially handy as a staging area: import there, clean and dedupe, then push onward. If you would rather automate the handoff, a no-code connector like Zapier can watch a Sheet and create records for you. To wire the extension into whatever stack you already run, read connect the extension to your stack.

Or skip the export entirely

Exporting to a CSV and importing it is the right move when your team already lives in a specific CRM. But there is a shorter path: the leads you capture can land directly in the Vonsel dashboard, which is already a mapped CRM. No file, no import wizard, no column mapping.

Inside the dashboard the data is not just parked, it is put to work. Every business is plotted on a map so you can plan territory. Reviews are analyzed for pain points and buying signals. An AI email is drafted per business from that context, so your first touch references something real. And because the capture is contextualized, you get a value-added database rather than a raw list of rows.

The dashboard also does things a plain CSV cannot: reopen a previous scrape and add more businesses to it, attach fresh reviews to leads you captured last week, and keep a history of every capture. The extension gets the data out of Google Maps. The dashboard turns it into a sales system.