Competitive AnalysisHow to Research Your Competition
A practical guide to competitive analysis: how to research your competition for B2B sales teams
Commercial Intelligence··6 min read
Key Takeaways
Competitive Analysis: How to Research Your Competition is key for any B2B sales team that wants to sell with data instead of assumptions
Teams applying this approach significantly improve their conversion rate vs those who improvise
Vonsel: 200 businesses free to try; paid plans from 48 EUR/month before tax.
Concept
What is competitive analysis in B2B sales?
Learn to conduct competitive analysis with real data. Identify your competition's strengths and weaknesses to sell better. Mordor Intelligence's dental services market report is a good example of how industry-level competitive landscape analysis helps individual companies position themselves.
Sales teams that apply commercial intelligence to this process get better results with less effort. The key is having verified data before making decisions.
According to recent studies, this data-driven approach has a direct impact on conversion rate and sales cycle for any B2B team.
57%
of B2B companies lack an updated competitive analysis
— Crayon Competitive Intelligence Report, 2025
57%
lack an updated competitive analysis
2.8x
more deals won with competitive intelligence
34%
win rate improvement with prior analysis
Comparison
Approaches to how to research your competition
There are several ways to tackle this challenge. Grand View Research's legal services market analysis demonstrates how sector-specific reports reveal competitor dynamics and market share. We compare the most common approaches:
Traditional manual approach
Slow, expensive, and error-prone. Outdated data.
Efficiency20%
Generic industry reports
Macro data without granularity. Not actionable.
Efficiency35%
Limited in-house research
Better quality but limited scope and hard to scale.
Efficiency50%
Recommended
Real-time verified data
With Business Finder you get verified company data in 120+ countries, filtered by industry and location.
Efficiency93%
Apply this approach with real data
Search Maps, collect published website contacts and organise your prospects in the CRM. Free extraction covers 200 businesses; AI and export depend on your plan.
Before looking for data, be clear about what you want to achieve and who your ideal customer is.
2
Generate your segmented database
Use the Business Finder to filter companies by industry and area. Verified contact data ready to use.
3
Analyze and prioritize
Sort by activity, reviews, and digital presence. Prioritize segments with the highest potential.
4
Execute, measure, and optimize
Launch your campaign, measure results by segment, and adjust. The data tells you what works.
Data does not replace strategy — it amplifies it. A team with good data and bad strategy will outsell one with great strategy and bad data. The foundation of everything is information quality.
Key Data
Relevant metrics
These are the metrics you should monitor. Fortune Business Insights' salon services market analysis shows how tracking growth metrics helps identify competitive threats in any sector:
Metric
Description
Impact
Verified contact data
Email, phone, full address
Critical
Industry and category
Segmentation by sector
High
Geographic location
Filtering by city/region
High
Reviews and ratings
Activity indicator
Medium-High
Social media presence
Additional contact channels
Medium
In B2B sales, information is power. Whoever has better data, closes more
Competitive Analysis: How to Research Your Competition requires verified data to be effective — assumptions cost money and time
Teams that use data make better decisions and close more deals in less time
Vonsel gives you access to verified data from companies in any sector and country worldwide
Start working with real data
Search Maps, collect published website contacts and organise your prospects in the CRM. Free extraction covers 200 businesses; AI and export depend on your plan.
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 800, Pro 4,000 and Scale 20,000.
What data do I need?
You need verified contact data (email, phone), business information (industry, location, size), activity indicators (reviews, digital presence), and competitive data. Vonsel provides all of this in a single platform.
Does this work in any country?
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 800, Pro 4,000 and Scale 20,000.
