The hotel industry seeks suppliers year-round. Learn to reach the decision-maker.
Hospitality··6 min read
Key takeaways
The global hotel industry moves over $620 billion per year. Each hotel needs dozens of B2B suppliers: from technology to amenities, marketing, and maintenance
The decision-maker in a hotel is usually the general manager, revenue manager, or procurement head — you need to reach that person directly
Vonsel: 200 businesses free to try; paid plans from 18 EUR/month before tax.
The market
Why are hotels a great B2B market?
Hotels are constant B2B buyers. Each hotel needs technology suppliers (PMS, channel managers), digital marketing, equipment, amenities, laundry, food, staff training, and dozens more services. The global hotel market exceeds $620 billion per year.
The challenge is that hotels receive hundreds of proposals. To stand out, you need to reach the right decision-maker (not reception) with a proposal adapted to their hotel type. A boutique hotel doesn't have the same needs as a 200-property chain. Hospitality sector prospecting requires precise data. report on hotel technology and digitalization confirms that hotels investing in technology and innovative suppliers achieve up to 25% increases in guest satisfaction.
Tools that give you access to business databases filtered by business type and location are your best ally to access this market.
$620B
global hotel industry revenue per year — each hotel needs dozens of B2B suppliers
-- Statista Hospitality Market 2025
87%
of hotels look for new suppliers at least once a year
$620B
global annual hotel market
35+
supplier categories each hotel needs
Access
Who makes purchasing decisions in a hotel?
Selling to hotels requires identifying the right decision-maker, which varies by property size and service type: hotel market analysis and purchasing trends shows that hotel chains prefer suppliers who demonstrate industry knowledge and offer integrated solutions from the first meeting.
Send emails to info@hotel
Minimal response rate. Doesn't reach the decision-maker.
Efficiency5%
Call the front desk
They redirect or block you. Very inefficient.
Efficiency10%
Contact through hotel social media
Unprofessional for B2B. No decision-maker data.
Efficiency15%
Recommended
Direct prospecting to the decision-maker with verified data
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 200, Grow 800, Pro 4,000 and Scale 20,000.
Efficiency90%
Find hotels and hotel chains in any country
Search Maps, collect published website contacts and organise your prospects in the CRM. Free extraction covers 200 businesses; AI and export depend on your plan.
What do you sell to hotels? Technology, marketing, equipment, services. Adapt your value proposition to hotel language: RevPAR, occupancy, guest experience.
2
Generate your hotel database
Use the Vonsel Google Maps Scraper to search hotels in your target area. Filter by location, rating, and type. Get email, phone, website, and social media. This study on the hospitality supply chain details how purchasing cycles in the hotel sector vary by chain size, from boutique hotels to large international groups.
3
Personalize by hotel type
A 20-room boutique hotel has very different needs than a 500-property chain. Personalize each contact mentioning something specific about the hotel.
4
Leverage off-season to sell
Hotels make purchasing decisions in the off-season. Contact in January-February and September-October for maximum receptivity. Plan with your sales strategy.
The hotel industry has a seasonal buying cycle: off-season is when managers have time to evaluate new suppliers. If you contact a hotel in July, they won't respond. If you contact in February with data on how to improve their peak season, you have their attention.
Don't sell to the hotel. Sell to the manager who wants to improve RevPAR
🏘
Are you ready to sell to the hotel sector?
1. Is your product/service adapted to hotel language?
Yes, completelyPartiallyIt's generic
2. Do you have contact data for hotel managers?
Yes, verifiedSomeNo, I use info@
3. Do you know the industry's buying seasons?
Yes, I plan accordinglySomewhatI haven't considered it
If you selected red options, you need to improve your hotel approach. Generate a hotel database with verified data and start selling to the sector.
The hotel industry moves $620B per year and each hotel needs dozens of B2B suppliers — there's plenty of market
The key is reaching the right decision-maker (manager, revenue manager, procurement head) with verified data and a personalized proposal
Vonsel: 200 businesses free to try; paid plans from 18 EUR/month before tax.
Generate a hotel database in any country
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 200, Grow 800, Pro 4,000 and Scale 20,000.
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 200, Grow 800, Pro 4,000 and Scale 20,000.
When is the best time to contact a hotel?
The off-season is when hotel managers have the most time to evaluate new suppliers. For summer destinations, contact in January-February and September-October. For ski destinations, contact in May-June. Adapt your timing to the target hotel's calendar.
What data do I need to prospect hotels?
Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 200, Grow 800, Pro 4,000 and Scale 20,000.
