How to Find Local Businesses in Any City

Generate databases of local businesses in any city worldwide with one click

GEO Global · Jan 2026 · 6 min read

Key takeaways

Finding local businesses in any city is the foundation of every geolocated B2B sales strategy -- from restaurants to clinics, workshops, or offices
There are over 400 million local businesses registered on Google Maps worldwide -- most without direct contact info in directories
With Vonsel you generate a database of businesses in any city worldwide with verified email, phone, address, and GPS

The opportunity

Why search for local businesses by city?

Local businesses are the engine of the economy in every city in the world. Restaurants, shops, clinics, workshops, gyms, hair salons, professional offices... Each one needs service providers. And the vast majority are not in updated directories. For SaaS tools serving local businesses, retention metrics are crucial; Paddle explains how recurring revenue metrics apply to local SaaS businesses.

97% of consumers search for local businesses online, but only 35% of those businesses have updated contact data on the internet. That means if you sell services to local businesses (marketing, software, insurance, equipment), you need a reliable data source.

Geolocation is the key. By searching by city, neighborhood, or even zip code, you can generate a complete list of all businesses in a sector in the area you are interested in. And if you need to expand beyond one city, our guide on how to find businesses in any country worldwide covers international prospecting strategies.

400M+

local businesses registered on Google Maps worldwide

-- Source: Google, 2025

97%

of consumers search for local businesses online

35%

of local businesses have updated contact data online

120+

countries where Vonsel finds local businesses

Method

4 steps to find local businesses in any city

Choose the city and industry

Search Google Maps and press Start. Vonsel gathers the business results as you explore the map, going beyond the pins you can see at a glance. Pause, continue and save your search when you are ready. Google Maps does not provide business emails. Vonsel visits the available business websites to find published emails, additional phone numbers and links to up to 118 supported social networks and other platforms. What it finds depends on what each website publishes. Keep businesses on a map, organise them by stage, edit their details and use a Kanban board, calendar, notes, actions, tags and custom fields. Free holds 20 businesses unlocked. Start holds 200, Grow 800, Pro 4,000 and Scale 20,000.

Generate the database in the Google Maps Scraper

In the Google Maps Scraper, enter the industry and location. In seconds you'll have name, phone, email, address, website, reviews, and social media for each business. Local businesses often grow fastest through referrals, and Tremendous outlines proven referral marketing strategies for local B2B companies.

Visualize on the GPS map

Each business appears geolocated on the Vonsel map CRM. Plan visits, detect high-concentration zones, and optimize your commercial routes. Local business ecosystems are shaped by travel and consumer trends, as McKinsey analyzes in trends in local travel and commerce driving business growth.

Contact and convert

Export the list and launch your prospecting campaign. Personalize each contact mentioning their city, neighborhood, and business type to maximize responses.

Local businesses have a 3x higher response rate when you mention their specific location in the first contact. Saying "I saw your restaurant in the Gracia neighborhood" is 3 times more effective than a generic email. A geolocated database is your greatest advantage.

Every business in the world is on a map. The question is whether you have their contact data.

Checklist: Are you prospecting local businesses effectively?

You have an updated database of businesses in your target area Each record includes verified email, phone, and address You can see businesses on a map to plan visits You segment by industry, neighborhood, or zip code You personalize first contact mentioning the business location

Missing data? Generate your local business database free

In summary

There are 400+ million local businesses worldwide -- most without updated contact data in directories
Geolocation is key: searching by city + industry generates complete databases with email, phone, and GPS
Vonsel: 200 businesses free to try; paid plans from 18 EUR/month before tax.

Find local businesses in any city worldwide

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Frequently asked questions

How do you find local businesses in any city?

What types of local businesses can you find?

Any type of business with a Google Maps presence: restaurants, shops, clinics, workshops, offices, gyms, hair salons, hotels, schools, and any other local commerce or service. Vonsel is not limited to one industry.

Can you see a city's businesses on a map?

Yes. Vonsel includes a CRM with GPS map where each business appears as a geolocated point. You can see all businesses in an area on the map, filter by industry, and plan commercial routes visually. It's ideal for sales teams doing in-person visits.