Scrape business leads in BrazilFrom Google Maps to a working pipeline
Brazil is a huge, phone-first market. Here is how to pull clean B2B leads by city and niche from Google Maps, without code, and turn them into contacts you can actually work.
Markets··7 min read
Key takeaways
Search a niche plus a Brazilian city on Google Maps (like dentistas Sao Paulo) and capture every listing with a free Chrome extension
Get names, phones, addresses, and websites, then enrich each business with public emails and WhatsApp numbers
The extension is the means: the Vonsel dashboard (mapped CRM, review and email intelligence) is where those leads become a pipeline
Why Brazil is a strong lead market
A big country that lives on Google Maps
Brazil has millions of registered companies spread across a continental-sized territory, and the vast majority of local businesses keep an active Google Business Profile. According to IBGE business statistics, the country counts several million active firms, and most of them are small local operators: restaurants, clinics, workshops, salons, and agencies that rely on being found on the map.
That makes Google Maps one of the richest B2B directories in the country. Every pin is a real business with an address, a phone, opening hours, reviews, and usually a website. The problem is that copying that data by hand, listing by listing, across Sao Paulo, Rio, Belo Horizonte, and Curitiba would take weeks.
A browser extension solves the tedious part. It reads what is already on the screen and structures it, so you go from a map search to a spreadsheet of leads in minutes, then work them inside a proper CRM instead of a static file.
Start pulling Brazilian leads today
Add the Vonsel extension to Chrome and capture businesses in any Brazilian city straight from Google Maps.
The workflow is the same whether you are targeting cafes in Fortaleza or law firms in Brasilia. You define the niche, you define the location, and you let the extension do the reading.
1. Pick a niche and a place. On Google Maps, search in Portuguese for the best match: restaurantes, clinicas odontologicas, escritorios de advocacia, academias, or imobiliarias, followed by the city or neighborhood. Local terms return more complete Brazilian results than English ones.
2. Capture the results. Open the Vonsel pop-up and start the capture. It walks the list, collects each business, and keeps going as you scroll, so you gather far more than the handful of pins visible at first glance. For the general mechanics, see our guide on how to scrape Google Maps.
3. Enrich and filter. Google Maps rarely shows an email. The extension visits each linked website and pulls public contact data: emails, extra phones, and social profiles. You can filter before export, for instance keeping only businesses without a website if you sell web services.
4. Send it to the dashboard. Everything lands in Vonsel as a mapped CRM, not a dead CSV. Each Brazilian lead sits on the map with its status, notes, and the enrichment attached. If you prefer a broad view of location targeting, our scrape Google Maps by location piece covers the pattern in detail.
27
states plus the Federal District to segment your Brazilian territory
120+
results per search you can capture instead of copying by hand
R$0
cost to install: the extension is a free download, no card
Where to point it
Cities and niches that convert in Brazil
Brazil is not one market, it is dozens of regional ones. Splitting your search by metro area keeps lists clean and lets you tailor the pitch to each place. Here are common starting points.
A raw scrape is only useful if the fields are the ones your sales team needs. In Brazil, the phone and WhatsApp number matter as much as email, because so much local B2B outreach happens on WhatsApp.
Name, address, category
Every listing comes with the legal or trade name, full address, and Google category, so you can segment by niche and neighborhood instantly.
Phone and WhatsApp
Landline and mobile numbers are captured, and website enrichment often surfaces the WhatsApp number Brazilian businesses use for sales.
Website and emails
The linked site is visited to pull public emails and social handles, giving you a real channel beyond the map card.
Ratings and reviews
Star rating and review counts help you score leads, and you can add full reviews to captured businesses for deeper context later.
Because the extension can reopen a previous capture, you are never locked in. Go back to your Curitiba list next week, add more businesses, or attach reviews to the ones already saved. That history lives in the dashboard, which is what separates a tool that scrapes from a tool that builds a lasting database.
A scraped CSV is a snapshot that ages the moment you export it. A mapped CRM with review and email intelligence is a living pipeline you can score, segment, and reactivate. In Brazil, where a lead may sit warm for months, that difference is the whole game.
Then what
Contact the right businesses first
Capturing 500 dentists in Sao Paulo is easy. Knowing which 40 to call today is the hard part, and it is where the dashboard earns its place. Vonsel reads the reviews of each business to surface pain points, then drafts an AI email per business that references what that specific company is struggling with.
Instead of a generic blast, you send a message that mentions the exact complaint customers left on the map. That is the difference between a cold list and a contextualized, value-added database. The extension gathered the raw material, and the dashboard turned it into outreach that sounds human.
Before you launch any campaign in Brazil, it is worth understanding the ground rules. Read is it legal to scrape Google Maps to stay on the right side of public-data and outreach norms. For the platform side, Google documents its rules in the Google Maps Platform documentation, and the mechanics of the browser tool follow the standard Chrome extension model.
The extension finds every business in Brazil. The dashboard tells you who to sell to
Build your Brazil pipeline
Capture leads by city and niche, enrich them, and work them in a mapped CRM. Explore the full feature set or browse more market guides.
How do I scrape business leads in Brazil from Google Maps?
Install the free Vonsel Chrome extension, open Google Maps, and search a niche plus a Brazilian city (for example, restaurantes Sao Paulo). The extension captures business names, phones, addresses, and websites into your Vonsel dashboard, where each lead lands on a mapped CRM ready for outreach.
Can I get email addresses for Brazilian businesses?
Google Maps rarely lists emails directly. The Vonsel extension enriches each captured business by visiting its linked website and pulling public contact details such as emails, phone numbers, and social profiles, so you get more than the raw map card.
Is it free to scrape Google Maps leads in Brazil?
The Vonsel Chrome extension is a free download with no trial and no credit card required. You install it, capture businesses across any Brazilian city or state, and export the data to CSV, XLSX, or JSON.
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