Google Maps leads to Airtable Capture free, export, and build your database

Google Maps is the source, Airtable is the home

Airtable is a flexible database that a lot of small teams already live in: content calendars, project trackers, and increasingly, lead lists. The problem is getting real local business data into it. Airtable does not scrape anything on its own, and typing businesses in by hand does not scale past a dozen rows.

That is where a capture tool comes in. The Vonsel Chrome extension reads the results of any Google Maps search and turns them into clean, structured rows. You run the search, the extension collects each listing, and you export a file. Airtable takes it from there. The extension is the means, your organized database is the end.

This guide covers the no-code path (CSV import) first because it works for everyone, then the automated and API paths for teams that want new leads to flow in continuously.

Capture the leads from Google Maps

Install the free extension, load it in Chrome, then open Google Maps and search the way you normally would: a category and a place, for example "dentists in Austin" or "roofers in Leeds". Click the Vonsel pop-up and let it collect the visible results.

Behind each listing the extension pulls the fields you actually need for outreach: name, full address, phone, website, rating, review count, and category. Its website enrichment step visits each business site quietly to find an email, a contact number, and social profiles, so your rows are not just a directory dump. For a deeper walkthrough see how to scrape Google Maps.

When the capture finishes, export it. Choose CSV for the simplest Airtable import, or JSON if you plan to automate. You can reopen a scrape later and add more businesses before exporting, so a city list can grow across several sessions.

Import the CSV into Airtable (no API)

This is the path most people should take. Open Airtable, create a new base or open an existing one, and add a table from your CSV. Airtable's CSV import extension reads the header row and maps each column to a field automatically.

1. In Airtable, click Add or import, then choose CSV file.
2. Drop in the file the extension exported and preview the columns.
3. Confirm the field types: keep name and address as text, set rating to a number, and website as a URL field.
4. Import. Your businesses land as rows, one lead per record.

After the first import you can tidy field types once, then reuse the same base for future lists. Airtable will append matching columns, so a second export from the extension slots in cleanly. If you also manage leads elsewhere, our guide on importing scraped leads into your CRM covers the same principles for other tools.

Automate it (optional): Zapier, Make, or the API

If you capture new lists every week, a manual import gets old. Two no-code automators can push rows into Airtable for you once you have a file or a webhook: Zapier's Airtable integration and n8n's Airtable node. A common pattern: drop the exported CSV in a cloud folder, and the automator creates a record for each row.

Developers who want full control can write directly to a base with the Airtable Web API, posting your JSON export as records. That is powerful, but remember it adds a moving part: tokens to store safely and a script to maintain. For most lead lists the CSV import is genuinely enough.

When you do not need Airtable at all

Airtable is great when your whole team already works there. But if the reason you want a database is to actually sell to these businesses, moving data between tools adds friction. That is why the Vonsel dashboard exists as the other end of the extension.

Instead of exporting a CSV and rebuilding a workflow inside Airtable, the same captures land in a mapped CRM. Leads appear on a map so you can carve a city into zones, reviews are analyzed for pain points and buying signals, and an AI email is drafted for each business using its own context. That is the difference between a spreadsheet of names and a value-added, contextualized database you can work the same day.

What Airtable will not do is enrich, score, or write outreach for you. Read value-added database vs raw CSV for the full contrast, or Google Maps data vs bought lists if you are weighing where fresh data comes from.

Choose the setup that fits you